A Rose by any other name

A big congratulations to Lonelygirl15, aka Jessica Lee Rose.

In a world where skill and education aren’t everything, you can now be famous for simply coining a phrase ‘that’s hot’, that and having excessively blonde hair while your immediate family holds an immeasurable amount of wealth.

However Jessica rose to the ‘top’ by working smarter, not harder.

Posing as a bored 15-year-old girl, she vlogged about the angst and hardship about being a typical teenager. It was the usual stuff which seems to hook anyone; arguments with the parentals, religion, what to do on a Saturday afternoon, and of course boys & sex. Popular yes, but it was also because if you see any of her vlog comments, it’s flooded with desperados asking for her to strip in her next vlog. So yes, while she isn’t blonde, looks played a huge role in her success.

But even if her looks were sub par, she managed to captivate a global audience, even making headlines around the world in major news agencies. First it was, The Rise of Lonelygirl 15, then it turned to Who is Lonelygirl 15?, then finally, Lonelygirl15 isn’t really that lonely, or 15. Next to the Crazy Frog Brothers and that Old coot from YouTube, she became a household name and no doubt her face was easily recognizable.

An aspiring actress, she implemented (maybe unwillingly) a near fool proof marketing campaign which ultimately launched her career.  Her overhead costs? Maximum $70 for a webcam. While she may not be that famous in Oz just yet, whatever moves she does make, it still hits the headlines. It may not be breaking news, but it’s still publicity.

Here’s looking at your kid.

 

~ by debraj on June 7, 2007.